But physical stores are still critical for brands, and the most forward-thinking companiesrecognize that for those stores to pay off they need to offer experiences that e-commercecant. Nike Soho is open Mon, Tue, Wed, Thu, Fri, Sat, Sun. Omnichannel may bethe big buzzword in retail, butwe dont think anyone has quite pinned downexactly what it means! The highlight is the Nike Battlegrounds basketball court.

More cameras surround the treadmill recording the shoppers gait during a run, allowing in-store assistants to analyze the results and recommend the best pair of sneakers. Is there a train or bus that runs by this store? I never knew this store existed. Photography courtesy of Nike & Echochamber. Hi, Monique. Nike spentyears designing the store, according toSean Madden, Nikes senior director of service and experience for its direct-to-consumer business. Theo This purpose built store has become and instant iconic piece of architecture on Broadway and Spring. Always competitive, Nikethinks it can be a leader ofthis new push in retail.

nike court temporary tennis The last word goes to Heidi ONeill. With Nike Soho we can realize the promise of personalized performance. trnh khi vic tn thng hiu ca mnh b s dng cho mc ch khc. thng Instead, he says these features are designed to make the shopping experience more personal. Shoppers in store are encouraged to clap and support those racing in the trial. The top floor ceiling is raised to a symbolic 23 feet (both Michael Jordans and LeBron James jersey numbers). The in-store tech is designed so that customers can gain insights into their sporting performances. Cameras above track your performance and the crowds of onlookers cheer on, whilst secretly judging your performance! Let us take you to the worlds most creative streets to track trends and inspire you with new ideas. Nike Between those stores and Nike.com, the direct-to-consumer business is playing an ever-greater role in Nikessales mix. The top floor is a cathedral to Basketball. doanh nghip nhp khu v phn phi hng quc t, vic ng k tn min cng gip Join the Nike+ Running Club virtually in the Trial Zone, for a 90-second run along Central Park or the West Side Highway.

Because its more than a store its a personal sport experience., billions of dollars worth of global revenue. Gentletech ng k tn min s gip doanh nghip, t chc hay c nhn WordPress.com VIP. As Heidi ONeill, Nikes President of Global Direct to Consumer, puts it: Were leading the transformation of sport retail offering the best of Nike products, services and experiences under one roof. Through 90-second run segments, with screen options for Central Park and the West Side Highway, you can join the real Nike+ Run Club, virtually, with Nike Pacers and real-time, on-screen feedback via two cameras.

Indeed, the flagship is still a retail destination above all else only one that is optimized for the purposes of encouraging shoppers to try out the products on sale in energetic, spirited, and, importantly, personalized fashion. The hoop is regulation size and height, but it can be lowered for special events. Can anyone play? Customers can test their skills in simulations of iconic real life New York courts. Swoosh Saturday has already become a weekly phenomenon, with athletic events and celebrity talks drawing sizeable crowds and generating complaints from local residents. L mt thng hiu phn phi tr Anh Quc ti Vit Nam, la Around the basketball court, cameras are set up to record the action from multiple angles, and the hoop is equipped with Kinect sensors that capture body movements and display them on the massive screen in front of players. On the 18th November 2016, Nike opened its most experiential and digitally connected store at 529 Broadway, on the corner of Spring Street, in the heart of SoHo. Think: a Kinect-powered basketball court. tn min ny gip ti hng n th trng trong nc hiu qu hn!, Thng hiu thi trang ca ti c bit n nhiu nc trn Powered by immersive digital trials and in-store experts, this store is about elevating every athletes potential.. All rights reserved. Gn vo ti khon mng x hi/gian hng trc tuyn. hiu, v By and for the neighbourhood sneakerheads. If you were inquiring whether the goods at this Nike store are expensive, the answer is they typically carry the new items which sell at full price. Following digital skill tests from the augmented screens, and from expert trainers, customers can test their skills in the Nike Battlegrounds, with simulations of iconic real life courts across New York. I went inside the store, which happens to be near Engadget's NYC office.

ti Double the size, it offer Nike+ service; from bra fitting to pant hemming.

i vi nhng At 54-feet wide, it has the largest in-season collection of Nike Air Force 1s. All Rights Reserved. For one, margins are better, since theyreselling at the same price as retailers without having the retailers taking a share. The recently released Apple Watch Nike+, is sold the third floor.

Nikes new store offers experiences that consumers simply cant get online, such as testing out new products in real sport play before buying. But, more than that, the store is completely connected and intends to bridge the gap between digital and bricks-and-mortar experiences. Italso means theyre less dependent on retailers that may find their businesses faltering, such as department stores or the recently shutteredSports Authority. th On November 18th, the sportswear giant will open a five-story 55,000-square-foot space loaded with technology, from 3D-printed decorations (pictured above) to a Kinect-powered basketball court. u tin ca ti l tn min highteastory.vn cho thng hiu ca mnh. Our emails are made to shine in your inbox, with something fresh every morning, afternoon, and weekend. This concept is the vanguard of retail innovation; where product meets experience, where physical meets digital and where a store is a community space staffed not by sales people but by genuine ambassadors for the brand. A large brick-and-mortarstore in New York is a costly investment when e-commerce sales are growing. Footwear News is a part of Penske Media Corporation. When Heidi ONeill, president of Nikes direct-to-consumer business, was talking to potential customersabout what they would want to see in a new Nike store,one father told her hed like it to be a place where he could drop off his kids to play on a rainy day.

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Were trying things. Multichannel On the second floor, Nike By NYC is an instant personalization studio that allows consumers to laser engrave and print iconic NYC symbols on products while you wait.

With Nike Soho, we can realize the promise of personalized performance. Are they expensive? Filling five stories in a 55,000-square-foot space in SoHos celebrated shopping strip, the retailers giant new outlet is as much a place for sports enthusiasts to go and play as it is to go and purchase.

Is this the best sports store on the planet?

hiu ca quc gia, v nh v trc tip n khch hng Vit. Seizing opportunity after opportunity to bring some of the latest and greatest in retail and sports technology to its in-store customers, Nike has been busy opening up a number of flagship stores around the globe and its new venue in SoHo NYC is one of the very best. tn Just a few blocks from Nikes shiny new Soho shop, for instance,Pirch, which sells luxury home fixtures, has a large store where all the faucets, showers, ovens, and grillsare functional. c sn. This story has been updated with the stores new opening date. Omnichannel Running and training shoes for women and men are covered on the first and third floors, respectively, and soccer and young athletes are catered to on the fourth floor. The ground floor entrance is dominated by The Stands; a stepped seating area that is the meeting point for the Nike Running Club and a lecture area for celebrity talks.

No, the Just do it brand has never been one for resting on its laurels, and over the past 18 months it has been living up to its slogan in no uncertain terms. Brands like Nike, however, are creating their own definition and leading the way for the rest of the pack.

chn lm trang bn hng online vi tn min ".vn" m khng phi l cc ui Robin Lewis, who writes the retail blog The Robin Report, groups Pirch with other brands including Apple and Burberry that use experiences todetach shoppers from their phones or laptops and get them into stores, whereonce immersed in the experienced theywill stay longer and buy more.. There are also other simple, yet useful, things such as Apple Pay support and large touchscreens on walls that help you call an associate or buy products on the spot. ti, But at its investor day last year, Nike said it plans to grow direct sales to $16 billion by2020, which would be a full third of the $50 billion its aiming for in that year. Samsung tackles Apple head on with an amazing 'Unstore' tech experience. Nike is set to deliver a freshretail experience to New York City consumers. Nikes experience-focused approach to its new store has essentially created an activity center where sports and fitness fans can go and hang out and get active.

When shopping it's first come first serve so just wait in line, but clearly it's designed for buyers to be able to test out new kicks too Hello hope all is well. gii, ti s dng tn min .vn nh mt li khng nh v xut x thng The athletic giant took press through a tour today of its new five-floor, 55,000 sq.-ft. Soho flagship, which opens to the public on Friday at 10 a.m. Need to Know / Nike Flagship SoHo, New York. Sporting an entire basketball half-court with adjustable hoops and digital video screens, an enclosed soccer trial area, a treadmill in front of a jumbotron that simulates outdoor runs, a customization shoe bar where shoppers can fully personalize a pair of Nike Air Force 1s, touchscreens embedded into walls everywhere you look, and dedicated coaches on-hand to put customers through their paces as they test out new sneakers this is a store that brings new meaning the words experience-driven retail. Copyright 20042022 Yelp Inc. Yelp, , and related marks are registered trademarks of Yelp. SoHo is one of the trendiest neighborhoods in New York City. Aside from its services, the space offers the latest and greatest in footwear and apparel Nike has to offer. hng ti cc trang mng x hi hay gian hng trc tuyn trn cc nn tng bn hng 89 pairs have been made to be auctioned for the Michael J Fox Foundation. Here's what else I came across during my tour.

With billions of dollars worth of global revenue pouring in year after year, sustained and solid growth, a squad of celebrity endorsements, Olympic partnerships and sponsorship deals Nike, surely, has the sportswear retail game sewn up. Whether youre training for a marathon, shooting hoops or doing drills on our in-store court or if you love sneakers Nike Soho will help you raise your game. min khc.. Any requirements needed? Pirchs SoHo flagship demands more than a New York minute of your time. Claima Taps Sperry for Reclaim Your Water Docuseries Spotlighting a Trio of BIPOC Entrepreneurs, Yeezy Launches an Instagram Account With an Eerie Video and Confirms Gap x Balenciaga Product Drop in Times Square Tomorrow, Reebok Is Bringing Back NBA Icon Allen Iversons Answer Basketball Shoe From 1997, Oksana Masters Glows in Embellished Nike Sneakers & Halter Dress at ESPY Awards 2022, Customer Experience, Revenue Stream and Sustainability Come Wrapped in an IMBOX, How to Shop Carrie Bradshaws Shoes from And Just Like That, The 8 Best Indoor Cycling Shoes, According to Fitness Experts, Shimano Women's IC5 Indoor Cycling Shoe $125, The 20 Most Comfortable Shoes for Men Youll Want to Live in, The 20 Best Walking Shoes for Women in 2022, The FTC is Suing Walmart For Turning a Blind Eye to Fraud Via Its Money Transfer Services, What Rolling Back China Tariffs Could Mean for the Footwear Industry, Companies Promising Abortion Benefits to Employees Could Face Potential Legal Challenges, The Heart and Sole of the Footwear Industry. Pinterest, It is an incredibly important touchpoint, ONeill says of the stores role in communicating Nikes brand to the public. Nike plans to roll out successful elements of its SoHo venture through the rest of its 1,000-location-strong global retail fleet, and its almost certain that we will continue to see demonstrations of how in-store experiences can be reimagined to integrate digital ones rather than the two being kept constrainedly separate. Every floor features some level of enhanced service or personalised experience; meaning there are no dead zones. The Lounge is an enhanced fitting room for women. lun t ho l mt thng hiu Vit Nam, Chng ti tin tng la chn tn min ".vn" bi ".vn" l

2022 Fairchild Publishing, LLC. Sean Madden, senior director of service and experiences for Nike's direct-to-consumer division, says the tech inside the store isn't meant to be the main attraction. The store, originally scheduled to open on Nov. 11 but delayed because of a permit issue(the new opening date is Nov. 18 at noon) contains: a mini basketball court; a treadmillin front of screens simulating different outdoor runs; a small, enclosed soccerarea; a customization shoe bar where shoppers can personalize a pair of Nike Air Force 1s; and dedicatedcoaches on staff who can putcustomers through drills to test out sneakers. So much has been written and said about how retail is dead in an age where ecommerce supposedly reigns supreme. Hi, I would like more information in regard with the basketball court.

Whether youre training for a marathon, shooting hoops or doing drills on our in-store court, or if you love sneakers, Nike Soho will help you raise your game. Because its more than a store its a personal sport experience., Related Having just posted a massive 48% increase in their online sales, Nike could be forgiven for shifting its attention away from bricks and mortar. The new Big Apple shopping destination on the corner of 529 Broadway at Spring Street features personalization services, trial spaces, and digital and physical platforms. And thatcustomer can later access the footagethrough his online Nike account and share it on social media. Quite possibly! In 2015, direct sales accounted for$6.6 billion, or about 22% of Nikes sales. Kick off each morning with coffee and the Daily Brief (BYO coffee).

loi b nguy c tn min b s dng cho hng nhi, hng km cht lng trn th ET. On display at the location on its opening day and Saturday is the 89th pair of the Air Mag, which will be auctioned off Saturday by the Michael J Fox Foundation. Oksana Masters Glows in Embellished Nike Sneakers & Halter Dress at ESPY Awards 2022. The app, indeed, is smart, and uses data collected when shoppers are using the in-store equipment to better tailor the experience the next time they come in not only will it know the customers stride and the last time they hopped on the stores treadmill, but remember which shoes they tried on, too, and make new recommendations accordingly. The iconic self-lacing Nike Mag Hyper Adapt 1.0. A camera beside the treadmill records acustomers gait during a run, allowing a Nike staff member to analyze the results and recommend the best sneaker.